Develop and Hold: New housing construction in an era of low interest rates and social urban development

In its strategic considerations in recent years our company has uncovered ever-stronger indicators that fundamentally question the traditional German construction client approach to housing construction. Ever-increasing land prices, drawn-out approval processes and political debates, coupled with the enormously high investment demand for apartments in German cities, have turned many market mechanisms on their head, so to speak, compared to previous decades. This led to the emergence of our interest in the topic of “develop-and-hold"; planning and building to manage independently and sustainably as an investment as opposed to planning and building to sell. In this respect the word "sustainability" is a key element in terms of urban development.